Jul 30, 2018
To often business owners explain their businesses by the features they offer rather than by the benefits the consumer will experience. The failure to adequately, and succinctly, explain what a business does can lead to confusion in the eyes of the consumer. A confusion that can cost the business dearly in their...
Jul 27, 2018
In this episode Jonathan discusses the journey of creating a company to selling a company. He outlines the twelve steps to create value within a company, outlines the process for selling a business, and the phases an investment banker will take you through to market your business.